CEFEX Certification

“Through CEFEX’s independent assessment, the certification provides assurance to investors, both institutional and individual, that Hardy Reed has demonstrated adherence to the industry’s best fiduciary practices. This indicates that Hardy Reed’s interests are aligned with those of investors. The certification, which must be earned annually, verifies that an organization is using fiduciary best practices in the investment process they apply to manage their client’s assets.”

—Carlos Panksep, General Manager of the Centre for Fiduciary Excellence.

This prestigious certification highlights our commitment to providing clients and prospective clients with independent objective fiduciary guidance. We believe that the Center for Fiduciary Excellence certification of a firm’s investment process is rapidly becoming a beacon of light for the investing public.

Using the protocol developed by the International Standards Organization (ISO) and the framework developed by the Center for Fiduciary Studies, the CEFEX designation is considered by many to be the top certification for financial services firms adhering to fiduciary best practices. Hardy Reed, LLC is proud to be one of the first firms globally to receive CEFEX Certification according to CEFEX.

Hardy Reed received the CEFEX certification as an Investment Advisor for its services to high net worth individuals, personal trusts, foundations, ERISA Defined Benefit & Defined Contribution plans, 403(b) plans, and non-qualified plans. 

The Centre for Fiduciary Excellence (CEFEX) fiduciary assessment of Hardy Reed was to determine whether our practices in providing investment advice to clients conform generally to the fiduciary standards of excellence (referred to as the Fiduciary Practices) as defined by the Prudent Practices for Investment Advisors (U.S. Edition) handbook as published by Fiduciary360. CEFEX’s assessment process is based on ISO 19011 and is conducted in accordance with ISO 17021. Click here to view or download a full copy of the standard.

The standard is substantiated by legislation, case law and regulatory opinion letters from the Employee Retirement Income Security Act (ERISA), Uniform Prudent Investor Act (UPIA), Uniform Prudent Management of Institutional Funds Act (UPMIFA) and the Uniform Management of Public Employee Retirement Systems Act (MPERS) in the U.S.

CEFEX keeps accountable and serves as the certifying organization for firms who act as:

Investment Stewards

An organization with the legal responsibility for managing investment decisions.

Investment and Fiduciary Advisors

An organization with the responsibility for providing comprehensive and continuous investment advice.

Investment Managers

An organization which makes investment decisions and selects the securities to implement a specific investment mandate.

Retirement Plan Service Providers

An organization which specifically provides record keeping and administration services to qualified retirement plans.

Like Hardy Reed, the overall goal of CEFEX is to increase trust and improve outcomes for investors.

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