Our Values

Our Difference

While working in other brokerage firms in the 1990s, Hardy Reed founders began transitioning to a fee-based business model, defying existing brokerage conventions and setting a higher ethical standard. In 2006, we structured our firm as fee-only in order to be free of compensation-based conflicts of interest. This model has continued to allow us to evaluate investment opportunities based solely on our clients’ financial objectives.

What does that mean to clients and prospective clients? It means they will know exactly how much they are paying for financial advice and how that advice may affect their financial goals. Clients can be confident that the counsel they receive is transparent, unbiased, and based on years of experience.


Our Philosophy
As investment advisers, our professional team offers a prudent approach to investment management for the long-term investor. This duty to act prudently is one of a fiduciary’s central responsibilities. Coupled with our extensive knowledge of portfolio theory and keen awareness of the investor’s perspective, our advisers consistently provide the research-driven, objective expertise expected by institutions and high-net-worth individual investors.

Hardy Reed advisers provide objective, strategic asset allocation; manager search and selection; and due diligence and performance monitoring to help clients attain their investment goals. This is a transparent process for research and reporting of costs, performance, and risks. The process is based on the fiduciary principles of:

Prudence – Our advisers use a structured investment plan that includes a written Investment Policy Statement and a customized asset allocation model.

Diligence – In designing the investment plan, our team applies a defined process that is monitored and consistently executed.

Objectivity – Our team provides clients with ethical and responsible investment advice based on transparency of process and an environment free from conflicts of interest.

Our Business Model
Creating a better way is the catalyst behind the Hardy Reed business model. Hardy Reed is a fee-only, Registered Investment Advisory firm, and the goal of Hardy Reed’s advisers is to provide independent, objective investment advice while meeting stringent fiduciary standards.

Hardy Reed receives no commission or fees from sources other than our clients. Nor do we accept monetary compensation from investment managers, mutual fund companies, or brokers in exchange for being recommended to or included in searches for clients.

At Hardy Reed, our advisers willingly accept fiduciary responsibility on behalf of their clients. This sets us apart from many in the industry. At the heart of the matter and beyond the fiduciary standard is our shared belief that this is simply the right thing to do for our clients.

Call Now