Hardy Reed Core Values

While working in other brokerage firms in the 1990s, Hardy Reed founders began transitioning to a fee-based business model, defying existing brokerage conventions and setting a higher ethical standard. In 2006, we structured our firm as fee-only in order to be free of compensation-based conflicts of interest. This model has continued to allow us to evaluate investment opportunities based solely on our clients’ financial objectives.

What does that mean to clients and prospective clients? It means they will know exactly how much they are paying for financial advice and how that advice may affect their financial goals. Clients can be confident that the counsel they receive is transparent, unbiased, and based on years of experience.


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